Poor old Becks

I have to say what a shocking mess somebody did with David Beckham's media circus this week. What could have been a truly joyous piece of news for American Football turned into an own goal of the kind that sickened my stomach.

David Beckham, to my probing and critical eye, is a genuine and compassionate footballer, the fact that he is capable of commanding £128 million for his activities is just a fortunate coincidence for the guy. He has demonstrated consistently over the last 13 years that he is a man who puts football first, his family very close behind and that has helped him amass a king's ransom.

So who was the witless tool who put out the communication laden with dollars and then left the boy from Leyton to lamely say "the money wasn't important".

It will be interesting to see if he is successful in generating more profile and column inches in the USA when their established sports appear to have such a evil hold over their citizens. He has all the qualities to play to an emerging generation of sports fans looking for a new and genuine hero. It is to be hoped that the LA Galaxy recognise that what makes football bankable and sensational is football not celebrity money talk.

I'm off to email their VP corporate affairs now. Have a nice day